Declaring War on No-Reply Addresses

Imagine doing business with someone who doesn't listen to you. They talk to you often enough, but they aren't interested in anything you have to say. In fact, they can't hear you at all, as though they have their fingers in their ears while chanting "la la la I can't hear you la la la." Not very professional, is it?

Strangely enough, this happens millions of times a day! And it's perpetrated by some of the most sophisticated companies out there. They talk at their customers, not with them. They speak and refuse to listen. Odds are you can go to your inbox right now and witness this for yourself.

What am I referring to, exactly? Why, "no-reply" email addresses, of course! And it's more than just rude, it's a big missed opportunity for the companies that abuse them, as well.

That's why the Mandrill team is declaring war on this dreadful practice. Let's look at an example and consider the consequences in depth...

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