Mixpanel is an analytics platform that lets you access detailed data from your website or app, focusing on actions your users take, rather than only showing page views. This means you get powerful data you can manipulate and analyze to get a better understanding of how your users interact with your application or website. Then, you can leverage all of that data and set up sophisticated segments to target your users based on their unique behavior.
Now, thanks to the Finc3 Mixpanel Mandrill Connector, you can easily connect Mixpanel and Mandrill to take advantage of Mandrill's trusted delivery infrastructure and send trackable, templated emails based on relevant user actions.
As a Mandrill support analyst, I get a lot of questions from users looking for quick and easy ways to send triggered emails based on a customer’s interaction with their application or site. For example, they may want to send a series of onboarding emails to new customers to help them get the most out of important features by including tips, tricks, or tutorials. Our webhooks are a powerful way to get the data needed to trigger these types of interaction-specific emails, but they’re only one piece of the puzzle. It’s still necessary to create the logic to handle those triggers, and that’s not always feasible for smaller teams or for those who don’t have the development resources to set up and maintain that kind of advanced logic.
It's the beginning of a new year, and Mandrill's modest growth continues!
To keep things rolling, we'd like to start talking about some nifty integrations out there that will help you leverage the tools Mandrill puts at your disposal. There are a number of good integrations already in the wild, including ones for Joomla! and Drupal.
But for today's safari, we're stalking the two ton elephant in the CMS room: WordPress.
One of the things WordPress does "for free" is send email. You've noticed this happening -- you get notified via email when someone leaves a comment or a new user registers, for instance -- but you may never have thought about customizing that process. We're here to tell you why you should!
Whenever we write or talk about transactional email, there is usually an accompanying laundry list of things that are worthy of custom email notifications. You know, welcomes, comments, receipts and the like. But this always seems a bit glib: sure, those are great examples of what transactional email is, but it doesn't say much about the how.
Indeed, because "how" is a developer topic, it can be difficult to fit thorough prescriptions into otherwise-brief business topics. And besides, coding isn't for everyone! What good is all the business advice if someone can't get started integrating without a computer science degree (or at least a solid year hacking on the web)?
Today we're going to sidestep these problems and put Mandrill to work leveraging more integrations with less coding. Read on to find out how.